Creating an identity is an intricate process. We show you what's involved in creating a logo and applying it across a brand.
In this tutorial we take you through the process of creating a logo and subsequently applying it throughout a company's branding. We show you how an identity design job progresses, explain the twists and turns, and offer practical tips and working practice to help you reach a successful conclusion.
The identity created in this tutorial is for a contemporary florist and gardening store in London. The project demonstrates how to work with a characterful client and satisfy the demands that can be expected of you when designing something as personal as the identity for one individual's dream.
We take you from initial briefing to coming up with ideas for the first presentation. You then need to develop the idea until the client is satisfied. The resulting logo is then applied across a range of materials that help form a cohesive and functional identity. This tutorial will give you a useful insight into the process of getting a job from sketched ideas to worked up marks, taking you through rounds of client discussions, assessing the information, making decisions from the feedback and reaching a positive solution.